Projects /

BUDlight x NFL100

Team cans for Bud Light and NFL100, with a reusable 3D and motion workflow behind the campaign's many variations.

Bud Light's NFL100 cans carried individual team artwork, making the packaging part of the football season. At 160over90, I worked as Senior Art Director on the campaign visuals.

I built a Cinema 4D can setup with swappable team textures and batch renders, then used a master After Effects composition for animation, lighting, and copy. That let us produce the variations through one shared setup while keeping each team's artwork in place.

Related

More Work