BUDlight x NFL100 centered on a simple fan-first idea: dress the Bud Light can in each NFL team's artwork and make the package feel collectible, local, and tied to football ritual.
The work was developed with 160over90 for Bud Light, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to build a production system fast enough for the assignment without letting the work feel templated. With no time for a full motion team to render every variation by hand, I created a Cinema 4D can setup where team textures could be swapped quickly, batch-rendered once, and dropped into a master After Effects comp with reusable animation, lighting, and copy controls. That workflow let us move through a large collection of team cans with speed while keeping the visuals polished, consistent, and strong enough to survive real campaign production pressure.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes BUDlight x NFL100 feel clear, memorable, and built for the audience it was meant to reach.
