Our Scooby-Doo fan studio lets people create a character in the show's 1970s style and use it in a personalized book or merchandise.
An animated call from Scooby-Doo and Shaggy welcomes fans into the studio. They then create an avatar in the show's classic 1970s style, which they can download or use in personalized merchandise and a Scooby-Doo book.
I worked with Groove Jones on creative direction, experience strategy, the AI workflow, and editorial for Warner Bros. and ACME Innovation. We used the drawings, voices, and stories of Mystery Inc. throughout the experience.
The interactive experience’s primary feature is a web-based application that lets fans participate in an interview with Scooby-Doo and Shaggy. Fans can also create personalized avatars in the classic 1970s Scooby-Doo art style. The app also features an e-commerce store, allowing fans to purchase personalized merchandise featuring their custom avatar character alongside the Mystery Inc. gang.Fans begin their journey in the Character Studio by participating in an animated video call with Scooby-Doo and Shaggy.After the interview, users proceed to build their avatar, where they can customize their character with various options, including height, body shape, face shape, skin tone, hairstyles, eye shape, nose shape, mouth style, clothing, and accessories.Once you're done, you can download a set of avatar graphics that are perfect for social sharing.Based on the avatar characters they’ve created, fans can purchase custom-designed t-shirts, posters, and hoodies featuring any of their avatars.Users can preview their customized book and have the option to purchase either a digital or physical version, making it perfect for holiday gifts. The Launch Edition book is based on the first-ever episode of Scooby-Doo, Where Are You!, “What a Night for a Knight.”The platform was launched in early September when Matthew Lillard posted the Beta release on his Instagram and TikTok pages. Since then, it has exploded on social media, with fans pasting their avatar character images and posing with their custom merchandise.
