Power Full Kids Platform

Power Full Kids Platform is a live audience experience for President's Choice Children's Charity built around a clear story, a focused interaction model, and a memorable visual world.

The work was developed with Groove Jones for President's Choice Children's Charity, keeping strategy, craft, production, and delivery connected from the first idea through final output.

My role sat between product strategy, creative direction, and editorial clarity. I helped turn nutrition education into a world kids could move through, making the platform feel generous, game-like, and useful without losing the charitable mission underneath it.

The project sits across brand strategy, creative content, experiential, so the solution had to work as both a strong creative read and a practical system people could understand quickly.

I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.

The result is a immersive experience that makes Power Full Kids Platform feel clear, memorable, and built for the audience it was meant to reach.