"No Brainer" Music Video with Cure For Paranoia is a live audience experience for Cure For Paranoia built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for Cure For Paranoia, keeping strategy, craft, production, and delivery connected from the first idea through final output.
This immersive music video was built around a simple idea: create something that felt technically ambitious while remaining achievable in a single afternoon. I directed the production by scouting a location for multiple distinct environments, then captured each performer’s scenes room by room, completing the entire shoot in approximately two hours. In post, I pushed DaVinci Resolve beyond its intended workflow by building a custom multi-camera editing pipeline for immersive footage. The edit was driven entirely by rhythm, creating fast, musical transitions that become incredibly immersive inside a headset. While the piece still works on a traditional screen, it was designed from the ground up to be experienced spatially.
The project sits across creative content, experiential, technology, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes "No Brainer" Music Video with Cure For Paranoia feel clear, memorable, and built for the audience it was meant to reach.
