I worked as Executive Creative Director and Gen AI Specialist on Mission Ready, an experience that lets visitors picture themselves in a U.S. Army career. At Groove Jones, we worked with TMA and Team TBWA to connect a short interest quiz, a guided portrait, and a personalized image guests could take with them.
Keeping the person in the picture
Guests could explore up to 24 career specialties and choose one for their portrait. The image needed to feel like them, while getting uniforms, equipment, and settings right. Our ComfyUI workflow handled portrait preparation and generation in stages; fixed graphic overlays kept typography and branding consistent. Doug Hogan brought creative technology to the work alongside the design and development team.
Built for a busy event
At PBR Stampede Days in Nashville, four iPad Pro kiosks guided guests through the experience. A text or email link delivered the finished portrait, freeing the kiosk for the next person. A dashboard helped the team follow completion and career interest. There was plenty of technical work underneath it; the guest’s part was a few choices, a photo, and a moment to imagine.
