Art Deco Projection Mapping is a live audience experience for Alcon built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for Alcon, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make the technology disappear into the experience. Across Executive Creative Director, I helped shape Art Deco Projection Mapping so the audience could understand it through participation, with interaction, visual direction, and production details all serving one clear idea.
The project sits across brand strategy, creative content, experiential, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes Art Deco Projection Mapping feel clear, memorable, and built for the audience it was meant to reach.
