Adobe Summit Mantra Machine: AI-Powered Personalization Experience is a live audience experience for WPP Enterprise built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for WPP Enterprise, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was to give Adobe Summit Mantra Machine: AI-Powered Personalization Experience a usable creative spine. Working across Creative Director, AI Expert / Workflow Designer, UX/UI Design, Development, I shaped the experience around clarity, pacing, and visual payoff so the technology felt purposeful instead of decorative.
The project sits across brand strategy, creative content, experiential, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes Adobe Summit Mantra Machine: AI-Powered Personalization Experience feel clear, memorable, and built for the audience it was meant to reach.
