RA&A 15 year anniversary is a live audience experience for RA&A built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for RA&A, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to turn an anniversary into a living brand moment. I shaped the campaign strategy around celebration, continuity, and visual polish so RA&A’s milestone felt intentional rather than ceremonial.
The project sits across brand strategy, creative content, experiential, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes RA&A 15 year anniversary feel clear, memorable, and built for the audience it was meant to reach.
