Projects /

Humane World for Animals

A faux-out-of-home film for Humane World for Animals, combining animal animation with city footage for a Valentine's Day message.

We made a faux-out-of-home film for Humane World for Animals' Valentine's Day message, using animation and compositing to place the animals in a street setting.

I was Creative Director with Groove Jones. The team used character animation, claw and tearing effects, texturing, lighting, and sound to make the digitally created display look as though it belonged on the street.

The team used several different techniques to research and test the claw and tearing effect. Here are examples of other materials for the mural, as well as different claw elements to teach the material. We recorded these tests to experiment with what the animation should look like.
The team used several different techniques to research and test the claw and tearing effect. Here are examples of other materials for the mural, as well as different claw elements to teach the material. We recorded these tests to experiment with what the animation should look like.

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