I helped turn Invesco QQQ's innovation story into a playable conference-floor racing experience, combining branded cockpit hardware, real-time competition, motion graphics, and a crowd-friendly product demo.
Invesco QQQ Race For Innovation is a live audience experience for Invesco QQQ built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for Invesco QQQ, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to turn innovation into something people could physically compete with. I guided the creative direction, art direction, and music choices so the simulator felt fast, branded, and event-ready, giving Invesco QQQ a conference-floor experience with real momentum.
The project sits across creative content, experiential, technology, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
Tracks reflected Invesco QQQ’s historical performance over three-year, five-year, and ten-year periods, with increasing difficulty tied to the length of the timeframe. At the end of the game, the player sees the track they were racing on, which is the Invesco QQQ performance chart based on the 3-, 5-, and 10-year selections.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
Consumer Discretionary Sector – The pulse of global spending, this sector is home to consumer powerhouses like Amazon, Tesla, and Costco.
The result is a immersive experience that makes Invesco QQQ Race For Innovation feel clear, memorable, and built for the audience it was meant to reach.
Health Care Sector – The heartbeat of life-saving technology and pharmaceutical breakthroughs, this sector drives medical advancements with companies such as Intuitive Surgical Inc., Amgen, and Vertex Pharmaceuticals.The Technology Sector – From cutting-edge software to groundbreaking AI, this sector is home to top companies such as NVIDIA, Apple, and Microsoft.After picking your vehicle, players head to the start line, where they wait for the countdown to begin the race.This “phygital” activation debuted at Invesco conferences and emerging-tech events, becoming a focal experience that invited crowds, fueled competition, and educated users in a playful yet informative way. It wasn’t just a demo—it was experiential learning.
