Tomb Raider | Cinemagraph is a digital product for X-BOX Microsoft that turns a simple idea into a usable, polished audience-facing experience.
The work was developed with Ayzenberg and Blue Studios for X-BOX Microsoft, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was to turn fan recognition into momentum. Working across Senior Art Director, I looked for the parts of Tomb Raider | Cinemagraph that could become a fast visual hook, then pushed the craft so the final work felt energetic, legible, and true to the property.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital product that makes Tomb Raider | Cinemagraph feel clear, memorable, and built for the audience it was meant to reach.
