LIFE - social campaign is a digital product for Sony Pictures that turns a simple idea into a usable, polished audience-facing experience.
The work was developed with Skydance Media and BPG Interactive for Sony Pictures, keeping strategy, craft, production, and delivery connected from the first idea through final output.
On LIFE - social campaign, I shaped the social visuals through art direction and motion graphics, leaning into darkness, planetary scale, and clinical sci-fi tension. The goal was to make the threat feel enormous before the story unfolded, with restrained composition and atmospheric motion doing the work instead of explaining too much.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital product that makes LIFE - social campaign feel clear, memorable, and built for the audience it was meant to reach.
