John Wick 2 is a digital campaign for 87Eleven, Lionsgate built for fast recognition, social momentum, and clear brand recall.
The work was developed with BPG Interactive for 87Eleven, Lionsgate, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to honor the world fans already cared about while giving John Wick 2 its own campaign energy. Across Associate Creative Director & CGI, I focused on atmosphere, tension, and visual cues that could make the property feel immediate in a feed, a trailer, or an interactive moment.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes John Wick 2 feel clear, memorable, and built for the audience it was meant to reach.
