Atomic Blond is a digital campaign for Sierra Pictures built for fast recognition, social momentum, and clear brand recall.
The work was developed with Denver and Delilah Productions, 87Eleven and BPG Interactive for Sierra Pictures, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Atomic Blond, I shaped the campaign's social language through art direction, motion graphics, and editorial, pulling the film's sharp attitude and high-contrast spy energy into assets that could hit fast in the feed. The work was about keeping the visuals cool, violent, and stylish without losing clarity: bold enough for instant recognition, disciplined enough to feel like part of the film's world.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Atomic Blond feel clear, memorable, and built for the audience it was meant to reach.
