Ghost In The Shell is a digital campaign for Paramount & DreamWorks built for fast recognition, social momentum, and clear brand recall.
The work was developed with Glass Eye and BPG Interactive for Paramount & DreamWorks, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Ghost in the Shell, I worked across art direction, motion graphics, and CGI to translate the film's world into a sharp social visual system. The campaign language leaned into glitch, body, identity, and future-noir texture, keeping the imagery synthetic and precise while still holding onto the human tension at the center of the story.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Ghost In The Shell feel clear, memorable, and built for the audience it was meant to reach.
