The House is a digital campaign for Warner Brothers built for fast recognition, social momentum, and clear brand recall.
The work was developed with BPG Interactive for Warner Brothers, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For The House, I worked as art director and motion designer, shaping the social campaign frame so the comedy premise landed quickly. The design balanced casino trouble, character tension, and clean campaign utility, giving the asset enough polish to feel cinematic while staying simple enough to work across digital placements.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes The House feel clear, memorable, and built for the audience it was meant to reach.
