xXx is a digital campaign for Paramount Pictures built for fast recognition, social momentum, and clear brand recall.
The work was developed with BPG Interactive for Paramount Pictures, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For xXx, I worked across art direction and motion design to expand the key image into a wider digital campaign frame. The work kept the franchise attitude intact while giving the action world room to breathe in 16:9, balancing graphic impact, pacing, and clean production logic for social and campaign use.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes xXx feel clear, memorable, and built for the audience it was meant to reach.
