3 Doors Down is a digital campaign for Republic Records built for fast recognition, social momentum, and clear brand recall.
The work was developed with Evil Twin for Republic Records, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For 3 Doors Down, I approached the work like a track with a visual mix. The Creative Director, Motion / Edit contribution was about timing, contrast, and restraint, finding the moments where motion, edit, or atmosphere could make the music feel larger without crowding it.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes 3 Doors Down feel clear, memorable, and built for the audience it was meant to reach.
