Split is a digital campaign for Blinding Edge Pictures built for fast recognition, social momentum, and clear brand recall.
The work was developed with BPG Interactive for Blinding Edge Pictures, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Split, I worked across art direction and motion design under a fast production schedule, turning early footage, trailers, and brand elements into a flexible social system. The work included short-form edits, cinemagraphs, and looping content designed to keep the film's psychological tension moving through the campaign without losing its stark, fractured visual identity.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Split feel clear, memorable, and built for the audience it was meant to reach.
