Projects / Jan 15, 2018

Polaris+

I shaped Polaris+ as a gaming-channel identity with a clean entertainment mark and enough motion language to feel native to a fast creator network.

Polaris+ is a live audience experience for Maker Studios / Polaris built around a clear story, a focused interaction model, and a memorable visual world.

The work was developed with Blue Studios for Maker Studios / Polaris, keeping strategy, craft, production, and delivery connected from the first idea through final output.

My role was to give Polaris+ a crafted motion point of view. Working across Art Director / CGI Artist, I focused on composition, timing, surface, and finish, the details that make a short piece feel designed rather than merely animated.

The project sits across brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.

I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.

The result is a immersive experience that makes Polaris+ feel clear, memorable, and built for the audience it was meant to reach.

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