Ariana Grande is a live audience experience for Republic Records built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Evil Twin for Republic Records, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make Ariana Grande feel driven by rhythm rather than decoration. Working across Creative Director, Motion / Animation, Audio, I shaped the pacing, image choices, and transitions so the piece could carry the artist’s energy and give the release a visual pulse of its own.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes Ariana Grande feel clear, memorable, and built for the audience it was meant to reach.
