WSS - Logo remake is a focused brand and campaign system for WSS.
The work was developed with Evil Twin and Blue Studios for WSS, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was in the frame-by-frame decisions: how WSS - Logo remake moves, where the eye lands, and how the finish supports the idea. Across Creative Director, Motion / Art, I pushed the craft until the piece had a clear visual signature.
The project sits across brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a brand system that makes WSS - Logo remake feel clear, memorable, and built for the audience it was meant to reach.
