Mary J Blige - Xmas Album is a live audience experience for Verve built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Evil Twin for Verve, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Mary J Blige - Xmas Album, I approached the work like a track with a visual mix. The Creative Director, Motion / Edit contribution was about timing, contrast, and restraint, finding the moments where motion, edit, or atmosphere could make the music feel larger without crowding it.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes Mary J Blige - Xmas Album feel clear, memorable, and built for the audience it was meant to reach.
