Les Miserables - Behind the scenes EPK is a digital campaign for Universal Picture built for fast recognition, social momentum, and clear brand recall.
The work was developed with Evil Twin for Universal Picture, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was in the frame-by-frame decisions: how Les Miserables - Behind the scenes EPK moves, where the eye lands, and how the finish supports the idea. Across Creative Director, Motion / Edit, I pushed the craft until the piece had a clear visual signature.
The project sits across digital campaign, brand strategy, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Les Miserables - Behind the scenes EPK feel clear, memorable, and built for the audience it was meant to reach.
