QUIBI Social Launch Campaign is a digital product for Quibi that turns a simple idea into a usable, polished audience-facing experience.
The work was developed with 160over90 for Quibi, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For QUIBI, I focused on the bridge between concept and behavior. The Senior Art Director work was about turning a launch campaign for Quibi built around fast mobile entertainment, using bright, simple, instantly readable visuals to make the platform feel snackable and social into something people could navigate, feel, and remember without needing the mechanics explained first.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital product that makes QUIBI Social Launch Campaign feel clear, memorable, and built for the audience it was meant to reach.
