Doritos 3d is a focused brand and campaign system for Doritos.
The work was developed with ReelFX and Blue Studios for Doritos, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Doritos 3D, my role was to push the snack back into pop-culture orbit: bold, crunchy, dimensional, and a little surreal. I shaped the art direction around the product’s return as an event, using floating chips, saturated color, and zero-gravity energy to make the work feel less like a product demo and more like a bright animated world the audience could taste before they ever opened the bag.
The project sits across brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a brand system that makes Doritos 3d feel clear, memorable, and built for the audience it was meant to reach.
