Acura IG Stickers is a digital campaign for Acura built for fast recognition, social momentum, and clear brand recall.
The work was developed with MullenLowe USA and Blue Studios for Acura, keeping strategy, craft, production, and delivery connected from the first idea through final output.
I was brought in as Art Director, with a focus on editorial and motion, to help shape the Acura IG Stickers campaign and turn the work into a polished case study for awards and festival submissions. The assignment was not only to show the sticker system, but to frame why it mattered: how a campaign idea became a native social tool, how the assets could live inside people's own stories, and how the edit could make a small-format idea feel premium, energetic, and culturally fluent.
The project sits across digital campaign, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Acura IG Stickers feel clear, memorable, and built for the audience it was meant to reach.
