Creative Director & CGI: Karim Youssef
Viktor & Rolf - SpiceBomb is a focused brand and campaign system for Viktor & Rolf.
The work was developed with Blue Studios for Viktor & Rolf, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make the technology disappear into the experience. Across Creative Director & CGI, I helped shape Viktor & Rolf - SpiceBomb so the audience could understand it through participation, with interaction, visual direction, and production details all serving one clear idea.
The project sits across brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a brand system that makes Viktor & Rolf - SpiceBomb feel clear, memorable, and built for the audience it was meant to reach.
