Oreo Transformer is a digital campaign for Oreo built for fast recognition, social momentum, and clear brand recall.
The work was developed with Evil Twin for Oreo, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was to give Oreo Transformer a usable creative spine. Working across Creative Director, Motion / Animation, I shaped the experience around clarity, pacing, and visual payoff so the technology felt purposeful instead of decorative.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Oreo Transformer feel clear, memorable, and built for the audience it was meant to reach.
