For NFL 100 at 160over90, we built a centennial campaign around athlete photography and gold details. I worked as Senior Art Director with the design team and ACDs Joel Kennedy and Rachel Yanovski on the look and its production.
Saquon Barkley's studio poses became golden-plate lifts through CGI and compositing. For Travis Kelce, we combined practically shot petals with additional layers for the microsite imagery. Both treatments brought the campaign's gold language into the athletes' photographs.
