Fudge Stripe sELFie Studio is a digital product for Keebler that turns a simple idea into a usable, polished audience-facing experience.
The work was developed with Advantage Unified Commerce and Groove Jones for Keebler, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make the AI feel like Keebler magic instead of machinery. I shaped the creative workflow and guest experience so the transformation into an elf felt quick, charming, seasonal, and easy to share, with the technology tucked behind the warmth of the brand.
The project sits across technology, product and UX, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital product that makes Fudge Stripe sELFie Studio feel clear, memorable, and built for the audience it was meant to reach.
