4-H | Satellites is a live audience experience for National 4-H Council built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for National 4-H Council, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make satellite internet understandable through play. I connected campaign strategy, UX, art direction, and creative technology so a complex infrastructure story could become a clear, tactile learning experience for 4-H audiences.
The project sits across experiential, technology, product and UX, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes 4-H | Satellites feel clear, memorable, and built for the audience it was meant to reach.
