4-H | What is Data? is a live audience experience for National 4-H Council built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Groove Jones for National 4-H Council, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to make data feel spatial, visible, and approachable. I helped guide the experience from strategy through AR interaction and capture, turning an abstract educational topic into something students could explore with their bodies and curiosity.
The project sits across experiential, technology, product and UX, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes 4-H | What is Data? feel clear, memorable, and built for the audience it was meant to reach.
