Acorns is a digital campaign built for fast recognition, social momentum, and clear brand recall.
The work needed a clear idea, strong craft, and a production path that could hold together from concept through final output.
My contribution was to give Acorns a usable creative spine. Working across Creative Director, I shaped the experience around clarity, pacing, and visual payoff so the technology felt purposeful instead of decorative.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Acorns feel clear, memorable, and built for the audience it was meant to reach.
