State of Decay 2 - Social was built to turn captured gameplay into campaign attraction: fast social reads, how-to moments, and survival snapshots that made the release feel tense, tactical, and alive.
The work was developed with Ayzenberg and Blue Studios for State of Decay 2, keeping strategy, craft, production, and delivery connected from the first idea through final output.
I was the Art Director and Motion Designer on this project, working with the creative team to capture the right in-game footage, freeze the strongest moments, and turn them into social assets for the State of Decay 2 release. The craft was in finding images that felt useful and cinematic at the same time: gameplay beats that showed how the world worked, compositions that carried the survival tension, and motion treatments that made each post feel like a glimpse into a larger collapse.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes State of Decay 2 - Social feel clear, memorable, and built for the audience it was meant to reach.
