Rocket League is a digital campaign for Xbox built for fast recognition, social momentum, and clear brand recall.
The work was developed with Ayzenberg for Xbox, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My role was to honor the world fans already cared about while giving Rocket League its own campaign energy. Across Senior Art Director, I focused on atmosphere, tension, and visual cues that could make the property feel immediate in a feed, a trailer, or an interactive moment.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Rocket League feel clear, memorable, and built for the audience it was meant to reach.
