PUBG is a digital campaign built for fast recognition, social momentum, and clear brand recall.
The work was developed with 160over90 for PUBG, keeping strategy, craft, production, and delivery connected from the first idea through final output.
My contribution was to turn fan recognition into momentum. Working across Senior Art Director, I looked for the parts of PUBG that could become a fast visual hook, then pushed the craft so the final work felt energetic, legible, and true to the property.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes PUBG feel clear, memorable, and built for the audience it was meant to reach.
