Unbox Therapy - 360 Retro gadget review is a live audience experience for Unbox Therapy built around a clear story, a focused interaction model, and a memorable visual world.
The work was developed with Surreal.tv for Unbox Therapy, balancing 360 capture, CGI, spatial delivery, and sound design into a cohesive viewing experience.
I directed and created the CGI for this 360 episode with Unbox Therapy, building a retro gadget review that could be explored instead of simply watched. The goal was to make tech nostalgia feel physical: a piece of digital storytelling where the viewer could look around, discover details, and feel the object-centered curiosity that made Unbox Therapy so magnetic in the first place.
The project sits across digital campaign, brand strategy, creative content, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a immersive experience that makes Unbox Therapy - 360 Retro gadget review feel clear, memorable, and built for the audience it was meant to reach.
