Trolls is a digital campaign for Sierra Pictures built for fast recognition, social momentum, and clear brand recall.
The work was developed with Hammer Creative and Blue Studios for Sierra Pictures, keeping strategy, craft, production, and delivery connected from the first idea through final output.
For Trolls, I worked across art direction, motion graphics, and CGI to make the game trailer feel as bright and kinetic as the world itself. The edit leaned into color, music, and playful chaos, while the design and CG work kept every moment clear enough for a young audience to understand instantly and energetic enough to feel like an invitation into the forest party.
The project sits across digital campaign, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Trolls feel clear, memorable, and built for the audience it was meant to reach.
