LEGO Dimensions is a digital campaign for LEGO built for fast recognition, social momentum, and clear brand recall.
The work needed a clear idea, strong craft, and a production path that could hold together from concept through final output.
My contribution was to turn fan recognition into momentum. Working across Art Direction & CGI, I looked for the parts of LEGO Dimensions that could become a fast visual hook, then pushed the craft so the final work felt energetic, legible, and true to the property.
The project sits across digital campaign, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes LEGO Dimensions feel clear, memorable, and built for the audience it was meant to reach.
