Peaky Blinders is a digital campaign for Netflix built for fast recognition, social momentum, and clear brand recall.
The work was developed with Stradella Road for Netflix, keeping strategy, craft, production, and delivery connected from the first idea through final output.
I approached Peaky Blinders - Season 1 as a balance of taste and utility. The Creative Direction & Post work centered on making I leaned into Peaky Blinders' authority through distressed type, restraint, and grit, making the promo feel period, premium, and instantly recognizable feel specific to Netflix, with enough structure for production and enough personality to avoid feeling generic.
The project sits across digital campaign, so the solution had to work as both a strong creative read and a practical system people could understand quickly.
I focused on the decisions people feel before they notice them: hierarchy, pacing, interaction rhythm, image language, and the small details that make the work feel finished.
The result is a digital campaign that makes Peaky Blinders feel clear, memorable, and built for the audience it was meant to reach.
